Steve Hole editor from Total Kit Car Magazine, reviews Smartwax products…

“As a bit of a ‘Mrs Brady old lady’ when it comes to polish and detailing, I collect car care products like some people collect stamps. My missus finds it all very strange but just as a man can’t have enough lists, he certainly can’t have enough polish as far as I’m concerned.

I have tried all the big brands, some of which are very good, some over-rated while the majority just don’t live up to the claims or the indeed the price tag.

My first experience of Samrtwax products was Rimwax, which I kind of used as a last resort, as I was fed up with continually cleaning the wheels on my car that continually got caked with road grime and brake dust. I spent a Sunday morning applying Rimwax, impressed by the way it polished off leaving a fine lustre while it also smelt like Bazooka Joe bubble gum, which is nice. Since then my wheels have stayed shiny for far longer than before and the dirt seems to fall off far easier when I wash the wheels…

Since then I’ve moved onto their other products and am completely blown away by them. I feel that I have found my personal holy grail as far as car detailing products are concerned.”

Steve Hole – editor tkc mag & totalkitcar.com

Many thanks to Steve for taking time to share his opinion with us.

Many Ferrari lovers and drivers use Smartwax, so the initial news that Ferrari was to quit F1 at the end of the 2009 season sent a tremor through the industry so big it nearly registered on the Richter scale.

As is so often the case with the media the initial message was distorted and in fact Ferrari are only “threatening” to pull out of next years season, if the rules on “financial capping” are not changed.

Love them or hate them, Ferrari is probably the most recognised brand in the sports car industry and one of the most experienced teams in the F1 pits and motor sport. For years within motor sport it has been said “it’s not about how fast you want to go, but how fast you can afford to go”, and formula 1 has never been short of money.

There is no getting away from the fact that Ferrari would be missed, but I think full credit should be given to the smaller teams who, with less money, experience and racing pedigree are achieving great results without big budgets. They have showed the bigger teams that it can be done. I hope that any decisions that are made are for the good of the sport and not just caving into Ferrari bully boy tactics! Toyota have also said they will pull out!

Februarys featured retailer is Motorways Hessle known online as the poplular site Speeding.co.uk. Motorways were the first retailer in the U.K. to stock Smartwax.

 
We catch up with MD Malcolm Wilkinson to find out about his business and what he thinks about the Smartwax range.

“We have been in business for 25 years and when we first saw the Smartwax range two years ago, we knew it would be perfect for our customers says Malcolm.  We are still enjoying success with the range, customers love it and come back for more.  The support from Smartwax U.K. is great and the Rimwax point of Sale is the best I have seen in 25 years!”

In February 2008, Performance & Styling retailers were invited to attend the first ever P&S Expo, a trade only show aimed specifically for performance and styling them. Following on from its success will be the 2009 P & S Expo.

February 24-25^th 2009, Stoneleigh Park, Warwickshire with it’s state of the art exhibition facilities will again play host to the return of this exciting event.

It will run alongside the sister title to P & S Retailer, Mobile Electronics News to give you two great shows under one roof and yes completely free of charge for all trade visitors, including the parking. 

The only difference will be MORE exhibitors, MORE product launches and MORE opportunity for you to find the suppliers that will ensure 2009 is a great year for your business. In hall one, P&S Expo will be featuring all the best names in wheels, tyres, suspension, exhaust, styling, brakes, lighting, and cleaning products. Hall 2 will be bursting with the latest products from audio, GPS, Satnav, tracking and multi-media manufacturers.

With many exhibitors offering exclusive show deals, can you afford not to be there?

You will have the opportunity to meet with the people that can supply the right goods for your store or even introduce new lines that can entice new customers and really keep the profits rolling in. You will also have a chance to catch up with current suppliers and maybe even put a face to a voice for the first time.

So if you are ready to be more proactive and want to take a positive step towards increasing business with minimum effort, then Expo is the place to be.

Put the date in your diary and plan a visit to ensure you stay ahead of the game and maybe even your competition.

To book your FREE tickets for P&S Expo 2009 call Creative Media on 0870 444 3531 or email angela.topley@creativemedialtd.co.uk

Paul shares his thoughts on the Smartwax range. “We have stocked the range for a couple of years now, in that time the products have developed quite a following. The range has evolved and since we have been listed on the Where To Buy website, customers come in asking specifically for it. That to me means that Smartwax is a quality product, and that’s what we represent.  The products stand out on the shelf and really help brighten up the showroom. We stock a large range of valeting/detailing products, but we like the fact that Smartwax is an exclusive brand.”

Smartwax U.K. Ltd would like to thank Paul Aylot for taking time to give us his thoughts, we wish Paul and Car Spares continued success with the Smartwax Range.